The Medical Blog Network took a survey in the past few months on the "healthcare blogosphere", asking bloggers why they do that thing that they do. The results are available as a pdf. (Note that the surveyor, Envision Solutions, cautions that the results are not scientific (wasn't randomized) and should not be generalized all healthcare bloggers.)
- about 200 healthcare bloggers (>30% of posts are health-related) participated
- 3/4 were from US
- about evenly split by gender
- 21% were physicians, 7% patients, 5% nurses
- majority are age 30-50
- 39% blog anonymously
- about half spend 1-2 hours/day on it
- one-fourth accept advertising, while half are willing to do so
- the group was split on how ads may affect perceived credibility, though most feel the credibility of the particular blogger outweighs any potential negative impact from ads
- 11% get paid to blog
- 20% have more than 500 unique visitors/day
- more than half have been at it for less than a year
- 10% spend at least 3 hours/day (must be the ones getting paid?)
technorati tags:medical, blogs, bloggers, survey, demographics
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